Gemma Went

Lighthouse

Gemma Went is a business and AI consultant, founder of The Lighthouse and co-founder of Aureum AI. With 30+ years in business, 12+ years online, and 3,000+ clients mentored, she helps expert founders…

Sessions at Festival of AI 2026

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Building Leveraged AI Assets That Compound (Not Just Save Time)

Most founders are using AI to save time. The smart ones are using it to build assets. There's a quiet shift happening at the top of the expert economy. The founders who've spent years, sometimes…

Replays from previous years

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2025

Why AI Replacing You Isn't A Bad Thing

I've been building out AI Agents using my frameworks to do the things my clients find hard implementing. I create an AI-able signature framework and my clients can use the agents side by side with what I teach them. Completion rates are already much higher. I'll teach you how to create one using my framework so you can do this yourself. Some of the agents you'll see in action include: - Sales page agent - Ideal client agent - Content calendar agents (1, 2, or 3 months) - Funnel agent - Lead magnet agent - Pricing and KPI planning agents - Newsletter agent - Brand book agent - Evergreen sales system agent - Launch planner agent - Research and competitor analysis agent You'll leave with ideas (and templates) to help you work less, earn more, and build smarter systems in your business.